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Puyuan fashion week to take place in September

(ezhejiang.gov.cn) Updated : 2018-08-06

The 2018 Puyuan Fashion Week of China will be held in Puyuan town of Tongxiang, Zhejiang province from September 15 to 20.

Renowned designers, companies and professionals from the fashion industry will gather in Puyuan, China's largest production base of cardigans, to attend a series of fashion activities such as exhibitions and forums during the week.

The fashion event has already become an important part of the transformation and upgrading of Puyuan's wool textile industry, despite it only being inaugurated as an event in 2017.

Puyuan Fashion Week possesses a global outlook while sticking to local features and stresses the importance of both creative designs and the commercial value of fashion products. It is expected to serve as a platform where local brands can further increase their popularity and influence, and promote the development of the whole industrial chain in the town.

This year, the organizing team plans to give the event a more professional feel, as well as hoping to increase its presence. They hope the fashion industry of the town will be promoted to not just locals but also further afield.