A farmer picks waxberries at an orchard in Wencheng county, Zhejiang province. [Photo/Wencheng Fabu WeChat]

Five hundred kilograms of fresh waxberries from Wencheng county in Wenzhou, Zhejiang province, set off on a journey to Canada on June 12.

Zhou Zuorong, owner of a local agriculture enterprise, had a good harvest of the fruit this year and is ambitious to further expand his business' presence in the Canadian market.

"We plan to export 20,000 kilograms of waxberries overseas this year," said Wu Changwang, an official from Wencheng's department of agriculture and rural affairs, explaining that every kilogram will generate 30 yuan ($4.34) in profits for local enterprises.

Zhou Zuorong, the owner of a local agriculture enterprise in Wencheng, Zhejiang province, checks the boxes of waxberries before they are exported to Canada on June 12. [Photo/Wencheng Fabu WeChat]

The waxberry plantation in Wencheng is a pillar sector of the county's agriculture. Since last year, a smart system has been applied at the orchards, enabling farmers and potential buyers to monitor the plantation process. QR codes on the boxes allow customers to trace the origin of the fruit.

To promote the development of waxberry plantation and sales, and to enlarge the influence of the product globally, Wencheng has been striving to build up a "Wencheng Waxberry" brand in recent years.

The waxberry plantation is an important part of Wencheng's agriculture sector and brings much wealth to local farmers. [Photo/Wencheng Fabu WeChat]

Online and offline sales channels have already been opened and each year there is a waxberry festival in the county with assorted activities prepared for industry insiders and the public.

Currently, the total area of waxberry plantations in Wencheng exceeds 39 square kilometers. This year's output of local waxberries is expected to reach 25,000 metric tons, according to a government official.