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Enterprises in Huzhou eye overseas expansion

By Ma Zhenhuan in Hangzhou (China Daily) Updated : 2019-09-09

ZOY Home Furnishing Corp, a motion sofa manufacturer and exporter in Anji of Huzhou, enhanced its input in frontline marketing and sales staff this year, launching over 10 outlets in the US,Hong Kong and Europe to reshape its previously US-centered sales network. 

"The US has long been the largest exporting destination for our company, with sofas sold to the US accounting for half of our annual sales volume," ZOY general manager Cao Yong said in an interview with China Daily.

"We are actively expanding our whole production and sales chain, and shifting our strategy to focus more on domestic consumption in China while working on a wider layout of our sales network," Cao said. 

Wolong Electric, a global manufacturer of motor and drive solutions in Zhejiang, has been actively beefing up its global acquisition and production line setup by launching 35 factories in China and 14 in Southeast Asia, Europe and the US. 

"We will continue to maintain our high interest toward markets outside US, and actively enhance our efforts in marketing in areas such as East Asia, as our products are comparatively competitive with their local counterparts," said Liao Chengchao, director for marketing with Wolong.

South Korea is an example because sales volume in the country has registered double-digit growth for three straight years, added Liao.

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