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Huzhou unveils new city logo

(chinadaily.com.cn) Updated : 2020-06-02

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Huzhou's new city logo features the city's three landmarks — the Huzhou Sheraton Hotel, Feiying Tower, and Taihu Lake. [Photo/WeChat account: huzhoufabu]

Huzhou, a city in East China's Zhejiang province, unveiled its new logo on June 1, according to local media reports. 

The new logo features the city's three landmarks — the Huzhou Sheraton Hotel, Feiying Tower, and Taihu Lake. Its main colors are green and blue, as the city is located along southern Taihu Lake.

Local authorities also announced the city's promotional slogan: "Beautiful China, Dynamic Huzhou". 

Some additional designs featuring a combination of logos, slogans, and local cultural icons such as calligraphy brushes, tea, porcelain, silk, and wine, were also unveiled.

According to reports, Huzhou will begin holding promotional events in Shanghai to raise its profile, during which a number of celebrities and city residents from different walks of life will be selected as city ambassadors to promote the city. 

In addition, around 10 renowned local enterprises will attend the events to offer a more complete picture of the city. 

Nestling in the northern part of Zhejiang province, Huzhou city is a time-honored Chinese city. The 2,300-year-old water-land city named after Taihu Lake boasts a history of unimaginable antiquity, with human activity stretching back one million years.

It has been honored in the past few years with a swag of titles including National Environmental Protection Exemplary City, National Health City and National Landscape Garden City. It has enjoyed a well-earned reputation as the national pilot demonstration zone for ecological civilization, first of its kind as a prefecture-level city.

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A design featuring the city's new logo and slogan, as well as some local cultural icons. [Photo/WeChat account: huzhoufabu]