The 128th edition of the China Import and Export Fair, or Canton Fair, opens online in Guangzhou on Oct 15, 2020. [Photo/cantonfair.org.cn]

The 128th China Import and Export Fair, also known as the Canton Fair, is being held online from Oct 15 to Oct 24.

According to the Zhejiang Provincial Department of Commerce, the Zhejiang trade mission to the fair is made up of more than 3,000 companies, which are operating more than 7,000 exhibition booths.

Zhejiang exhibitors showcased their intellectual property, self-owned brands, advanced technology, and eco-friendly achievements. A total of 2,058 booths featured the province's self-owned brands.

According to an official from the Zhejiang Provincial Department of Commerce, the department provided more than 30 online and offline training sessions for Zhejiang exhibitors prior to the fair, ensuring that they know how to use the fair's online system and livestreaming tools to efficiently market their brands.

During the fair, the Zhejiang trade mission plans to host three online business matchmaking conferences to help the province's well-known exporting brands promote their products overseas.