The first batch of municipal level pedestrian streets and smart commercial areas is unveiled at Yuecheng district, Shaoxing on Aug 4. [Photo provided to ezhejiang.gov.cn]  

A two-month summer consumption promotion event kicked off at Yuecheng district, Shaoxing, on Aug 4.

During the launch ceremony, local government officials unveiled the first batch of municipal level pedestrian streets and smart commercial areas.

The consumption promotion event includes 58 activities related to shopping, local cuisine, yellow rice wine, tourism, and sports.

Fifty million yuan ($7.4 million) worth of coupons were distributed in the forms of digital RMB, or e-CNY, which has been available in many scenarios both online and offline.

Shaoxing has been stimulating consumption with coupons and subsidies. Statistics show that the city's retail sales of social consumer goods was 122 million yuan from January to June.