Zhejiang Provincial Intangible Cultural Heritage Protection Center released its 2025 Innovative Cases Directory for ICH Preservation and Development on Aug 31. Lishui had nine cases selected, the second-highest number in the province.

In recent years, Lishui has explored new approaches to promote traditional crafts through digitalization, making the heritage more appealing to younger audiences.

Yunhe County Wooden Toy Fairy Tale Museum combines cultural tourism with creative products by developing derivative products based on local original cultural products. It incorporates digital and interactive technologies to open new economic opportunities for heritage preservation.

Yunhe County Wooden Toy Fairy Tale Museum in Lishui, Zhejiang province. [Photo/WeChat account: zjlsly2014]

Shangtang Celadon ICH Aesthetic Life Hall has collaborated with Zhejiang Sci-Tech University to create immersive digital and virtual reality experiences for Longquan celadon and sword culture, enhancing industrial tourism offerings.

The city has also advanced physical and experiential heritage displays. Jinyun Huyuan Hongzhuang ICH Aesthetic Life Hall offers integrated exhibitions, educational programs, and hands-on experiences themed around ancient aesthetics.

Jingning Huiming Zen Tea ICH Aesthetic Life Hall provides workshops and training sessions where visitors can experience the She ethnic group's culture through tea-related activities.

Chuqing Wang Wu Celadon ICH Aesthetic Life Hall regularly hosts sessions where heritage practitioners share creative ideas and teach handicrafts, attracting ceramic enthusiasts while promoting cultural exchanges through tourism and education initiatives.

Chuqing Wang Wu Celadon ICH Aesthetic Life Hall in Lishui, Zhejiang province. [Photo/WeChat account: zjlsly2014]

Looking ahead, Lishui will continue to promote the transformation of heritage resources, foster integration with contemporary design and the digital economy, develop high-end cultural products, and create immersive tourism experiences that incorporate ICH elements throughout visitor engagements.