Lishui's Jingning county, the only She ethnic autonomous county in China, saw a surge in cultural tourism during the Spring Festival holiday.

Tourists experience She ethnic costume photography in Jingning She autonomous county in Lishui, Zhejiang province. [Photo/Tide News]

Immersive photography experiences featuring traditional She ethnic costumes became a major attraction, drawing large crowds to the Jingning She Ethnic Style Street.

Adorned with red lanterns, the street bustled with visitors. Many tourists, dressed in ornate She ethnic attire, were seen posing for photos against historic backdrops like city walls and stages, their silver ornaments enhancing the festive atmosphere.

The demand for She ethnic costume photography services skyrocketed over the holiday. Local shops, both new and longstanding, operated at full capacity from morning to night.

A tourist browses She ethnic costumes in Jingning She autonomous county in Lishui, Zhejiang province. [Photo/Tide News]

The popular one-stop services, including styling and shooting, were in high demand, with outfits previously worn by celebrities particularly sought-after.

By combining She ethnic culture with tourism, Jingning has developed a comprehensive photography industry chain. This Spring Festival holiday, the blend of ethnic charm and quality services attracted visitors from across the country, including provinces like Guangdong and Shandong.

Booming travel photography has become a key driver of local cultural tourism, showcasing the unique allure of She ethnic culture to the world.