Participants take part in the e-commerce overseas salon in Madrid, Spain. [Photo/Tide News]

Qingtian Book Cafe's overseas branch in Madrid, along with CROFFEE and YAFIKA, held a TikTok e-commerce overseas salon in Madrid, Spain.

Chinese merchants in Spain, Chinese entrepreneurs, and brand owners gathered to explore paths for Chinese brands to enter the Spanish market and build a platform for business exchanges within the overseas Chinese community.

Participants discussed TikTok operations, traffic acquisition, cross-border logistics, and local marketing in Spain. Guests with practical experience shared ideas on how brands can expand their footprint overseas. Attendees took notes, asked questions, and engaged in lively, targeted exchanges.

The salon provided cutting-edge industry information to Chinese merchants and entrepreneurs in Spain, and face-to-face discussions sparked cooperation opportunities.

The Qingtian Book Cafe branch in Madrid will continue to focus on the actual needs of overseas Chinese and launch more themed exchange activities in specific sectors.

It will also broaden connectivity channels within the overseas Chinese community and help more Chinese brands and overseas Chinese enterprises deepen their presence in the Spanish market, share resources, and pursue group development.