Keqiao: Tourists' choice during New Year's holiday

chinadaily.com.cn| Updated: January 4, 2021 L M S

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An expat experiences a traditional Chinese wedding ceremony on a river in Keqiao district, Shaoxing during the New Year holiday. [Photo provided to chinadaily.com.cn]

More than 230,000 tourists visited Keqiao district in Shaoxing, East China's Zhejiang province during the three-day New Year's holiday, generating 238 million yuan ($36.84 million) in revenue for the district.

The Ancient Town of Keqiao opened to the public after its renovation during the New Year's holiday, taking on a new updated look. The new museum for Keqiao intangible cultural heritages was also unveiled during the holiday.

Many activities were held during the holiday, adding to the festivities. The 22nd Twelfth Lunar Month Festival in the Ancient Town of Anchang in Keqiao was held on Jan 1. The festival featured a special on-water wedding ceremony, which attracted a large number of visitors to watch on the banks of the river.

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A wedding procession marches on a river as part of the 22nd Twelfth Lunar Month Festival held in the Ancient Town of Anchang in Keqiao on Jan 1. [Photo provided to chinadaily.com.cn]

Over the past three days, the Ancient Town of Anchang received more than 50,000 visitors, with the town known for its local specialties like sausages enjoying a boom in sales.

Keyan Scenic Area received about 20,000 visitors during the holiday. Qiaobo Ice and Snow World, located in the scenic area, proved to be popular among tourists, recording nearly 5,000 visits.

Over the past year, Keqiao has seen rapid growth in the development of its tourism industry. Three towns in the district were listed as provincial 5A-level scenic towns in 2020.