Rural tourism sees robust growth in Xianju

(ezhejiang.gov.cn) Updated : 2017-11-21

Xianju, a county that boasts appealing landscapes and idyllic lifestyle in southeastern Zhejiang, is developing itself into a big garden attracting city-dwellers who prefer short stays away from the hustle and bustle of the cities. 

This September, Xianju was elected to be one of the first demonstration areas for China's all-for-one tourism. Ma Jun, deputy Party secretary of the county said the annual average growth rate of Xianju's tourism revenues was above 35 percent from 2012 to 2016. 

With an abundance of natural and cultural resources, Xianju has been encouraging its residents to focus on the development of tourist destinations, such as homestays, restaurants and agricultural parks. 

Many villages in the county strive for the overall improvement by integrating existing resources and importing projects. 

Dongbao village in Baita town is one of the leading players in promoting country tours. Zhang Yongxin, Party secretary of Baita introduced a few focuses of the town to build a beautiful rural village, including the waste sorting, architecture renovation and clean water import.


In front of the residential houses in Dongbao village of Xianju county, there are two different colored rubbish bins for decomposable and indecomposable matters. [Photo/chinadaily.com.cn]

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