Fenghua gears up for all-for-one tourism

(ezhejiang.gov.cn) Updated : 2017-11-23


A delegation of media from across China visits the former residence of Chiang Kai-shek in Fenghua district of Ningbo on Nov 22. [Photo by Jiang Liangliang] 

Fenghua in Ningbo, which literally means "accepting reform", is an East China district with a long history and deep culture. As China promotes all-for-one tourism, Fenghua has been striving to bolster its tourism industry. 

The location of Chiang Kai-shek's former residence and Xuedou Mountain, one of the five most famous Buddhist mountains in China, as well as coastal towns and colorful countryside, Fenghua has developed several main tour routes with different features, said Feng Xiaohong, director of the district's tourism development committee at a promotional conference on Nov 21.

For example, every spring when the peach flowers bloom in Fenghua, a specially-designed tour presents the most enchanting rural scenes to visitors. At that time, the district organizes assorted themed activities like running events across farmlands to attract visitors. 

In summertime, there's a route to Fenghua's seaside. Enjoying the sea breeze and a variety of sea food, people can savor the charm of unsophisticated fishing villages in Fenghua.

Well-known national scenic areas including Xikou town where the Xuedou mountain and Chiang's former residence are located are also figuring out ways to further enhance their international popularity. 

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