The observation deck of Shenxianju Scenic Area offers stunning views of mountain landscapes. [Photo/Tide News]

Tourists flocked to Shenxianju Scenic Area in Xianju county, Taizhou, East China's Zhejiang province, on July 27, drawn by its cooler temperatures and natural beauty during the summer season. 

Known for its striking mountain landscapes, Shenxianju has become a popular destination for hiking and summer outings. Since the start of the summer vacation, the scenic area has seen a steady stream of visitors from across the country.

In recent years, Shenxianju has been evolving into an outdoor sports park. By combining tourism with sports, the area is expanding its offerings and fostering a deeper integration of culture, tourism, and athletic activities. This strategy is helping to diversify the tourism experience and attract a broader range of travelers.