Taizhou mooncakes head overseas for first time

chinadaily.com.cn | Updated: 2025-09-03

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More than 8,000 assorted nut mooncakes with mayonnaise and ham produced in Yuhuan, a county-level city in Taizhou, East China's Zhejiang province, were loaded for export to Vietnam on Sept 2, marking the first time Taizhou-made mooncakes have been sold abroad.

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Employees are busy producing mooncakes at a workshop of Zhejiang Guanxi Shipin. [Photo/taizhou.com.cn]

The order was placed with Zhejiang Guanxi Shipin, a pastry brand with more than 30 years in the domestic market. Known for producing fillings, contract manufacturing for well-known bakery labels, and a variety of pastries, the company received its first international order during a baking exhibition in May when a Vietnamese buyer confirmed interest, with total contracts expected to reach about 1 million yuan ($140,062).

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A close-up view of the assorted nuts mooncake with mayonnaise and ham. [Photo/taizhou.com.cn]

According to the company, profit margins for exported mooncakes are higher than for selling domestically, but strict international sourcing and safety requirements posed challenges. With step-by-step guidance from Taizhou Customs officers on procurement standards, documentation, and inspection rules, the company gained confidence to expand abroad.

With just over a month before Mid-Autumn Festival, production is already at its peak. The company currently supplies 200 to 300 clients, producing up to 300,000 mooncakes per day, and new orders are increasing daily.

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The mooncake is produced in a workshop of Zhejiang Guanxi Shipin. [Photo/taizhou.com.cn]