Secco (Zhejiang) International Trade brings Spanish ham to the 9th China International Import Expo. [Photo/Wenzhou Daily]
The 9th China International Import Expo (CIIE) opened on Nov 5 in Shanghai, with companies from Wenzhou, Zhejiang province, showcasing global products. The companies are using their overseas business connections to import products such as Spanish ham, Italian coffee, and Australian wine for sale in China.
Secco (Zhejiang) International Trade, a full-attendance exhibitor at CIIE, saw its Spanish Joselito ham make its CIIE debut and secure 8 million yuan ($1.2 million) in intended orders. In 2024, Secco built a ham processing center in Wenzhou to allow domestic slicing of imported fermented meat. Whole hams that once cost over 10,000 yuan are now sold as sliced packages for tens to over 100 yuan in supermarkets and online.
Anwen (Wenzhou) Technology presented Italian century-old coffee brand Tortorici. As a sponsor of hotel gifts at this year's CIIE, it launched a gift set combining Italian coffee, Spanish wine, and ham. A smart coffee robot paired with Italian coffee attracted significant attention at the expo.
Wenzhou Shunjing Wines brought products from Australian Cimicky Estate. The company has over 200 hectares of vineyards and annual output of over 5 million bottles. Its dealcoholized wine ranked first in category sales on Sam's Club in China, said Deputy General Manager Yuan Shichao.
Wenzhou's global business network is helping turn exhibits into goods and goods into industries.
