Shimen town offers visitors cultural richness and springtime romance. [Photo/Tide News]

As spring brings mild weather, a cultural and tourism event opened its arms to visitors on March 14 in Jiangshan, a county-level city in Quzhou, Zhejiang province, offering a blend of cultural richness and springtime romance.

The much-anticipated Jianglang Doukou Nianhua event was held at the Jianglang Doukou Nianhua Countryside Cultural and Tourism Complex in Shimen town, which is located at the foot of Jianglang Mountain, where canola fields are in full bloom.

Shimen town curated an array of activities to showcase local traditions, including songs, traditional cultural displays, and dances, each building upon the last to elevate the atmosphere, providing an immersive cultural experience for the audience.

An array of activities is held. [Photo/Tide News]

"Today's programs gave us a deeper understanding of Shimen's rich culture. Enjoying the folk performances and scenery at the foot of Jianglang Mountain is truly a unique experience," said Ms Zhang, a visitor from Hangzhou.

"This weekend's visitor numbers set a new record, with sales reaching 52,000 yuan ($7,563) over two days," said Zhang Junjun, the project owner of Jianglang Doukou Nianhua. 

"Next, we plan to develop a kiln-baked bakery, Chinese tea drinks, tea culture experiences, food markets, and a pet park, aiming to enhance the visitor experience and encourage local villagers to participate in creating new businesses," Zhang added.