At a workshop in Kecheng district, Quzhou, Zhejiang province, over 50 trainees are gathering around Wu Zhengxian, a renowned inheritor of Kecheng's traditional hand-weaving techniques, to learn crochet skills for a star-shaped ornament.

"Over 95 percent of our products are exported to more than 30 countries, including the United States and Russia," said 63-year-old Wu, who manages a constant stream of orders from major corporations like Walmart, with the workshop's output exceeding 10 million yuan ($1.47 million) in the first half of this year alone.

Among the array of hats, gloves, and accessories, the standout items are crocheted outfits for Labubu, Pop Mart's designer toy.

Hand-woven basketball pendants. [Photo/Tide News]

Last March, Wu was approached by a distributor licensed by Pop Mart to create doll clothing. Her designs quickly became a hit, leading to a surge in demand and over 10 million yuan in orders for doll apparel last year alone.

Wu's journey began 30 years ago, when she introduced handmade market orders from Yiwu to Quzhou and taught women crochet skills. In 2011, she registered the Wu Dajie trademark and founded Quzhou Caizhi Trading Company, where she designs her own products.

The workshop has empowered over 3,000 women in Quzhou, providing them with entrepreneurial and employment opportunities, with many now leading their own teams and handling complex orders.