Visitors watch a lion dance parade at Quzhou Ancient City Cultural Tourist Area during the National Day holiday. [Photo/Sanqu App]

Quzhou in Zhejiang province recorded more than 2.19 million visits from Oct 1 to 7 for the National Day holiday, up 15.62 percent from the same period in 2025.

Overnight visitors totaled 1.46 million, up 23.41 percent year-on-year, and accounted for 66.6 percent of all visits. Visitors from outside Zhejiang reached 596,200, an increase of 48.82 percent, with Jiangsu, Shanghai, and Jiangxi provinces among the leading source markets.

The three most-visited scenic areas rated 4A or above were the Quzhou Ancient City Cultural Tourist Area, the Root Palace Buddhist Cultural Tourism Zone, and the Jianglang Mountain-Nianbadu Tourist Area.

Quzhou Ancient City staged more than 200 immersive activities, including traditional-style parades, intangible cultural heritage performances, and evening concerts, recording 714,400 visits despite rainy weather early in the holiday.

The city also linked tourism with concerts, sports, food, and cultural activities, with four consecutive concerts by Chinese singer Richie Jen and the Zhejiang City Basketball League matches among the major events.

The city's alliance of cultural venues recorded 894,000 visits, up 110.58 percent year-on-year, while a series of cultural performances drew more than 1 million visits.