|

The Puyuan Fashion and Cultural Tourism Promotional Event was held on June 12 in the ancient town of Puyuan in Tongxiang city, East China's Zhejiang province, launching the Puyuan Inbound Tourism Alliance to streamline the inflow of international visitors and establish a globally recognized service system.

This promotional event highlighted Puyuan's transition from a millennium-old water town with characteristic architecture and unique Puyuan silk to an attractive international tourism destination, showcasing a dynamic blend of ancient and modern.

The event also launched the mini-documentary "Puyuan 72H," showcasing Puyuan's cultural tourism and fashion industries from the perspective of international visitors. Domestic and international industry leaders and scholars were invited to provide their insights through keynote speeches, roundtable discussions, and workshops.

The launch of the Puyuan Inbound Tourism Alliance aims to position Tongxiang as a pioneering hub for inbound tourism innovation in Zhejiang and enhance Puyuan's global connectivity.

Special activities included immersive cultural experiences and industry tours, with over 100 experts, tourism professionals, and media representatives gathering to witness Puyuan's industrial and cultural tourism.

The opening of Jiaxing Nanhu Airport now connects Puyuan to the world, offering a seamless travel experience and marking Puyuan's evolution into a vibrant international tourism destination, shifting from traditional souvenir shopping to fashion sourcing and local cultural tourism experiences.