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Shaoxing wine to be served at China Pavilion of delayed Expo 2020

chinadaily.com.cn| Updated: March 15, 2021 L M S

Shaoxing brand Guyuelongshan signed an agreement to become the official yellow rice wine for the China Pavilion at Expo 2020 Dubai, United Arab Emirates in Shanghai on March 9.

Guyuelongshan is one of the most well-known yellow rice wine brands in Shaoxing, Zhejiang province. The brand was among the highlights at Expo 2010 Shanghai.


The signing ceremony is held in Shanghai on March 9. [Photo/hangzhou.com.cn]

Expo 2020 Dubai UAE, the world's highest level international exhibition, was delayed due to the COVID-19 outbreak and will be held from Oct 1, 2021 to March 31, 2022.

The expo is expected to host more than 200 countries and international organizations and draw some 25 million visitors.

The China Pavilion, which has been named The Light of China, covers an area of 4,636 square meters and is the largest pavilion apart from Dubai Pavilion.

"The signing of the agreement reflects the cultural and brand values of Guyuelongshan and showcases our products' fine quality," said Xu Dongliang, general manager of Zhejiang Gu Yue Long Shan Shaoxing Wine Co Ltd. The company is the first in China's yellow rice wine industry to be listed.

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Yellow rice wine's rich colors make it easily recognizable, from very light gold to deep chocolate brown. [Photo provided to chinadaily.com.cn]

Shaoxing yellow rice wine has a history of more than 2,500 years and is one of the oldest alcoholic drinks in China. The earliest text records of the spirit date back to the Spring and Autumn Period (770-476 BC). Just like Bordeaux is the wine center of France, Shaoxing is widely regarded as the home of yellow rice wine in China. Yellow rice wine produced in the city is exported to more than 40 countries and regions.