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Models present a collection at the 2026 Keqiao Fashion Week. [Photo/Tide News]

The 2026 Keqiao Fashion Week opened on Nov 5 in Keqiao district, Shaoxing, bringing together brand launches, Fashion Sister Day, competitions, exhibitions, and salons, with more than 20 events to be staged.

The WGSN&MARCHESA fashion show opened the event as the debut runway show, with many of the fabrics sourced from local Keqiao companies. 

"Keqiao's rich and diverse fabric products are impressive," said Georgina Chapman, co-founder of MARCHESA. She noted that the company is optimistic about the Chinese market and will continue to deepen its local presence, bringing more high-quality apparel to Chinese consumers.

"The exchange of ideas with the designer gave us first-hand access to international trends and integration approaches," said a person in charge at Dashu Textile, adding that the collaboration was not just a showcase but a close-up opportunity to learn. 

Keqiao district has led fashion manufacturing in China in recent years, building the WGSN Keqiao Trend Center and the China-Italy Future Fashion Pavilion. Keqiao has also deepened ties with Milano Fashion Week, holding "Keqiao Day" events for four consecutive years and steadily strengthening its fashion influence and brand strength.