Picturesque Zhejiang

Zhejiang is endowed with lush green mountains and beautiful waters, as well as abundant historical and cultural resources.

A delegation of media personnel from mainstream Chinese media outlets, travelers, and photographers are invited to a journey to explore and promote the hidden charms and natural beauty of Zhejiang.


'Fairyland's' otherworldly beauty

Xianju, in East China's Zhejiang province, seems to be divine poetry in itself, literally written in stone. Its mythology has been conjured by topography.

Shenxianju, which literally means "God's Dwelling" in Chinese, is a 5A national scenic spot and has enjoyed great popularity among tourists. If not the Home of the Immortals, Shenxianju is at least their rockery, replete with bonsai.

Xianju sets an example for clean growth

The government of Xianju, Zhejiang province, recognizes environmental protection requires more than pure policy. Upon realizing the underdeveloped county's progress depends on ecotourism and organic farming, authorities set out to build consensus that green is the way to go.

The county's GDP has grown rapidly over the past years, during which time tourism has doubled.

Villages reap benefits of ecological planning

President Xi Jinping’s statement "Lucid water and lush mountains are invaluable assets" has been turning into a reality in recent years in Xianju county, in southeast Zhejiang, as the county's efforts in protecting the environment have become a major driver for the development of local agriculture and tourism.

Rural tourism sees robust growth in Xianju

Xianju, a county that boasts appealing landscapes and idyllic lifestyle in southeastern Zhejiang, is developing itself into a big garden attracting city-dwellers who prefer short stays away from the hustle and bustle of the cities.

With an abundance of natural and cultural resources, Xianju has been encouraging its residents to focus on the development of tourist destinations, such as homestays, restaurants and agricultural parks.

Time freezes at Potan ancient town

Potan ancient town in Xianju county of Zhejiang province is a typical sample of the antique towns in Jiangnan, the region south of the Yangtze River.

Developed a thousand years ago, the town, where old buildings line cobblestone streets, presents the most traditional culture in Xianju. Today's Potan has been transformed into a scenic area, but the original taste of the life here is well preserved.


Fenghua gears up for all-for-one tourism

Fenghua in Ningbo, which literally means "accepting reform", is an East China district with a long history and deep culture. As China promotes all-for-one tourism, Fenghua has been striving to bolster its tourism industry.

Well-known national scenic areas including Xikou town where the Xuedou mountain and Chiang's former residence are located are figuring out ways to further enhance their international popularity.

Tengtou village in Ningbo benefits from green development

Tengtou village in Ningbo's Fenghua district is seeing economic growth from recent green development, Zhejiang Online reported.

Holding to the concept that lucid waters and lush mountains are invaluable assets, Tengtou has developed an ecology-friendly path to economic growth.

Remains of prehistoric culture discovered in Ningbo

The archaeological excavation of the Xiawangdu historic site in Fenghua district of Ningbo city in East China's Zhejiang province yielded great results.

The historic site, covering an area of 9,500 square meters, can be dated back 5,800 years, putting its beginning in the late period of Hemudu culture.

Peach blossom marathon enchants runners

Fenghua is known as China's home of honey peaches, boasting over 3,000 hectares of peach trees. Praised as the most romantic venue for viewing peach blossoms in China, the district attracts many tourists every spring.

A marathon was held in the Fenghua district of Ningbo, Zhejiang province on March 19, attracting more than 4,000 runners from 13 countries and regions to run along the peach blossom-lined route.


Nanxun Ancient Town impresses media with its Chinese and Western features

Located in Huzhou, Zhejiang province, Nanxun Ancient Town welcomed a group of people from various media organizations around China on Nov 22 for a tourism promotion event.

At the event the local official made a detailed presentation on the development of Nanxun's tourism and the must-go tourist spots inside the water town.

Eco-friendly living in Huzhou

As China's economy continues to develop, people focus more on improving their living standards. In Huzhou, a city in the northern part of East China's Zhejiang province, residents enjoy a good living environment.

As the nation's first ecological sample city, Huzhou is home to several eco-friendly towns and regions.

Nanxun, a water town with ancient beauty

Nanxun town enjoys a history of more than 700 years and many ancient houses, gardens and other ancient buildings are well preserved, such as Little Lotus Villa and Jiaye Library.

The harmony between culture and natural scenery make the ancient town really fascinating.


Scenery, poetry and music blend in Xitang

A special concert featuring performances of poems and songs was staged at the old town of Xitang in Jiashan county, Zhejiang province on Nov 23. The poems and songs at the concert were collected from the public, showing composers' emotions to the traditional water town in Jiangnan, regions south of the Yangtze River.

Xitang, the most romantic town

Xitang Ancient Town is basically an ordinary town which happens to look like a masterpiece of traditional Chinese painting.

It suits people who want to experience what China must have been like in a time that may now seem much more carefree – and less stressful.

Photos revive memories of life in China's ancient water town

Until the 1980s, most locals still got around Xitang in Zhejiang province by boat. The water town's maze of canals was often crammed with wooden boats transporting everything from people to livestock and building materials.

Editor: Qin Jirong
All images subject to copyright
Published: Dec.8,2017

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