Sultan Mofti, deputy governor of SAGIA, and Li Haiyan, founder and ECO of Jolly, sign a cooperation agreement in Beijing on Feb 22. [Photo/zjol.com.cn]

Jolly Information Technology Co, an e-commerce company headquartered in Hangzhou, Zhejiang province, signed a comprehensive partnership agreement with the Saudi Arabian General Investment Authority (SAGIA) at an investment cooperation forum in Beijing on Feb 22.

According to the agreement, Jolly will enhance communications and cooperation with Saudi Arabia in technology sharing, investment, and employment promotion, and further participate in the country's e-commerce development.

The agreement was considered as a new foundation for closer ties between the Zhejiang company and Saudi Arabia. The company was the only e-commerce firm that inked a deal during the forum in Beijing.

Jolly's mobile shopping app Jollychic has become a leading and most influential e-commerce platform in the Middle East, whose turnover has kept growing at an annual rate of 300 percent over the last five years. The registered users of the app have exceeded 35 million, covering about 82 percent of internet users in this region.

Li Haiyan, founder and CEO of Jolly, explained that Saudi Arabia has always been a key market in their development strategy and said that in Saudi Arabia the company has built its largest fulfillment center in the Middle East for e-commerce orders.

He said the company will be dedicated to the improvement of the country's logistics sector and the cultivation of its internet professionals by developing e-commerce, helping Saudi Arabia create a healthy and sustainable e-commerce system.

Ibrahim Al-Omar, governor of SAGIA, said the authority will support Jolly's work in Saudi Arabia, and welcome more enterprises like Jolly to seek development in the country.