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Information campaign promotes world's coastal cities

China Daily| Updated: May 13, 2022 L M S


An aerial view of Ningbo in Zhejiang province. [Photo provided to China Daily]

A large-scale public relations campaign launched by Ningbo, Zhejiang province, in March to promote coastal cities worldwide has born fruit, according to local media.

The campaign — "Ningbo: Setting Sail to Embrace the World" — involves eight renowned coastal cities, including Osaka, Japan; Hamburg, Germany; Dubai, United Arab Emirates; Busan, South Korea; and New York City.

The campaign includes interviews, exchange visits and cross-media reporting, and comes as part of the city's effort to become a modern coastal metropolis and promote communication between coastal cities around the world.

Over the past two months, 40-plus high-profile leaders, including Peter Thomson, the UN secretary-general's Special Envoy for the Ocean, were interviewed by organizers.

Thomson said that coastal cities are critical to preserving the well-being of the ocean and must participate in the renewable energy revolution. He expressed hope that Ningbo would serve as an example and be part of a movement around the world to restore humanity's relationship to the ocean to one of respect and balance. He also said Ningbo Zhoushan Port was a pioneer in the decarbonization of shipping.

As of the beginning of this month, more than 1,000 media outlets overseas have collected and forwarded reports related to the campaign, reaching nearly 100 million viewers worldwide.

Xiang Wenjian contributed to this story.