Shenxianju is a national 5A scenic spot located in Xianju county, Taizhou. [Photo/WeChat account: tzfb001]

Taizhou in East China's Zhejiang province recently launched a poetry-themed campaign to boost consumption in cultural and tourism sectors. 

Taizhou is known as an important stop on the Road of Tang Poetry, which refers to a route that crosses through much of eastern Zhejiang. The route was named as such because more than 400 poets in the Tang Dynasty (618-907), including Li Bai, Du Fu and Bai Juyi, wrote poems while traveling on it.

In 2019, Zhejiang designated five tourist attractions along the road, three of which are in Taizhou, as Scenic Spots along the Road of Tang Poetry. They are Tiantai Mountain Scenic Area, Ancient City of Taizhou Scenic Area and Shenxianju Scenic Area.

The campaign, which is slated to run until September, will feature a string of cultural and tourism activities related to the ancient poetry road, including a cultural summit, exhibitions and food fiestas.

Prestigious scholars from across the nation including Wang Xufeng, vice-chairman of the Zhejiang Writers Association and winner of Mao Dun Literature Prize, Liu Xiangguan, professor of Zhejiang University, and Cao Xinhua, vice-chairman of the Chinese Poetry Society, are expected to attend the cultural summit.