Home> Latest

Sports pictograms come 'alive' at Hangzhou Asian Games

ehangzhou.gov.cn| Updated: December 9, 2022 L M S

Watch the video to learn about stories behind the pictograms. [Video/WeChat account: TheRoadtoHZ2022]

The Hangzhou Asian Games Organizing Committee launched the first set of kinetic sports pictograms in the history of the Games to highlight the concept of a smart Hangzhou Asian Games.

Adhering to the Games' purple color theme, the kinetic sports pictograms make use of motion capture technology to bring out the dynamic essence of each sport.

The background music of the pictograms is rendered by drums and sizhu, traditional stringed and woodwind instruments popular in Hangzhou, integrating the charm of water towns in the lower reaches of the Yangtze River with the power of sports competitions.

The pictograms were designed by professors from the Chinese Academy of Art and will be widely used in stadium signs, media broadcasts, urban landscape decorations, and promotional media activities.

Please follow Yuan Youmin, leader of the pictograms' design team, to learn about the stories behind the pictograms.