Young students from Maodun Experimental Primary School in Puyuan town, Jiaxing, Zhejiang province, are encouraged to unleash their creativity on basic traditional garments and showcase their designs themselves on the runway of this year's Puyuan Fashion Week on Sunday. CHINA DAILY

Puyuan, one of China's largest woolen knitwear production and distribution hubs, has driven industrial upgrades and global fashion integration in recent years, with its annual fashion week emerging as a cornerstone of this transformation.

The ancient Jiangnan (south of the lower reaches of the Yangtze River) water town now blends traditional charm with contemporary flair. Walking along its flagstone streets, visitors encounter boutiques, textile exhibits, and artisan workshops with carnival performances, live music events and fashion trade shows.

The week long event attracts designers, industry leaders and travelers alike, transforming Puyuan into a dynamic open-air showcase of fashion innovation.

xingwen@chinadaily.com.cn