Technicians at Guangli (Songyang) Technology in Songyang county of Lishui, Zhejiang province, were conducting final tests on a batch of AR smart swimming goggles destined for Germany on Aug 19.

Two Lishui Customs officers inspect the AR swimming goggles in Lishui, Zhejiang province. [Photo provided by Lishui Customs]

As the summer economy heats up, demand for cool products like swimming goggles has surged globally.

Guangli's smart goggles are equipped with self-developed AR optical systems and motion-tracking algorithms to display real-time data such as heart rate, speed, distance, and lap count while swimming. The product is priced under 1,000 yuan ($139) while maintaining high quality.

Combining advanced technology and affordability, the goggles quickly gained a foothold in overseas markets after their launch in 2023. These smart goggles are now sold in North America, Europe, Australia, Singapore, Paraguay, and elsewhere.

From January to July this year, the company's export value of swimming equipment reached 6.45 million yuan, marking a 120 percent year-on-year increase.

To help enterprises seize business opportunities and expand globally, Lishui Customs has provided policy guidance and streamlined clearance procedures for Guangli Technology.

Moving forward, Lishui Customs will continue to offer targeted support on issues such as claiming Regional Comprehensive Economic Partnership tariff preferences, standards alignment, and intellectual property to further facilitate export growth.