Livestream hosts promote imported products at the Jinyi Comprehensive Free Trade Zone in Jinhua, Zhejiang province, on Nov 10. [Photo/IC]

Zhejiang province ranked first nationwide in cross-border e-commerce import order volume in the first 11 months of the year, according to data released by Hangzhou Customs.

From January to November, Zhejiang processed 270 million cross-border e-commerce import orders, with a total value of 77.57 billion yuan ($11.06 billion), both of which posted double-digit year-over-year growth.

Customs authorities have rolled out measures such as AI-enabled supervision and streamlined clearance models to stabilize foreign trade and boost consumption.

At bonded warehouses, customs officers now wear lightweight smart glasses that capture real-time images and connect to large language models, allowing instant checks on product ingredients, origin, and pricing. These tools have reduced the average clearance time per shipment by approximately 30 percent.

New business models are also gaining traction. The combination of livestreaming and cross-border e-commerce has driven strong sales growth.

A customs affairs manager at Highstoretech, a global integrated service provider specializing in brand supply chains, said the company has located its livestream studios inside its import warehouses and has increased livestream sessions this year. From January to November, its cross-border e-commerce import sales reached 2 billion yuan, up 40 percent year-on-year.

In Ningbo, cross-border e-commerce firms can take delivery of goods after submitting key information summaries, with full declarations completed later once sorting is finished. Ningbo Customs has also enabled round-the-clock self-service processing, saving companies an average of two to three working days and significantly improving logistics vehicle efficiency.