The sixth China International Consumer Products Expo opened in Haikou, Hainan province, on April 13, with Zhejiang companies once again joining as a major exhibitor group.

At this year's event, Zhejiang has set up a 500-square-meter exhibition area featuring 25 leading companies and time-honored brands. The display highlights Zhejiang manufacturing from three angles: advanced technology, cross-sector integration, and cultural renewal.

Among the exhibits is a porcelain product line developed by Nansong Group in collaboration with Zhejiang-produced historical drama Swords into Plowshares, blending cultural elements and ceramic craftsmanship with modern household items.

The expo is taking place from April 13 to 18, bringing together more than 3,400 brands from over 60 countries and regions.