The 4th Zhili Childrenswear Fashion Week kicked off on May 8 in Zhili town, Huzhou, Zhejiang province, drawing numerous domestic and international business representatives.

The event features a series of activities, including a business matching session, a brand promotion activity for Zhili's childrenswear, the China Zhili School Uniform Expo, discussions on current trends, and fashion shows.

Zhili town, a leading manufacturing hub for childrenswear in China, is now home to over 14,000 childrenswear companies, producing more than 2 billion pieces of clothing annually, accounting for two-thirds of the domestic market.

The town boasts a comprehensive industry chain encompassing product development, brand management, supply chain integration, and international trade, with notable enterprises including Xiangyu Group and SUMEC's Eton Kidd brand having established operations here, fostering renowned brands such as HeyLads.

A fashion show is held during the 4th Zhili Childrenswear Fashion Week. [Photo/Tide News]

"Zhili's childrenswear is now a unified regional brand with a global market presence," a local official said. This year, Zhili introduced an integrated development model combining collective trademarking, testing, certification, and brand promotion. A comprehensive evaluation system for regional brand enterprises has been established.

Strategic agreements were signed during the fashion week to support regional brand development. Collaborations with various platforms, including online e-commerce platforms, malls, supermarkets, stores, and chambers of commerce, aim to further expand the global footprint of Zhili's childrenswear.

Zhili's regional branding efforts have facilitated significant international engagement, with 1,200 local enterprises exporting to 167 countries and regions.