Zhejiang Pavilion at the 22nd China (Shenzhen) International Cultural Industries Fair attracts many participants. [Photo/Tide News]

The 22nd China (Shenzhen) International Cultural Industries Fair opened on May 21 in Shenzhen, Guangdong province, and will run through May 25. Zhejiang province is represented by 86 cultural enterprises and institutions, offering a rich display of its millennia-old cultural heritage infused with digital vitality.

With over 6,312 exhibitors, the fair features more than 120,000 cultural products across eight pavilions. The Zhejiang Pavilion, spanning 1,200 square meters, is divided into three sections: Cultural Identity, Digital Culture, and Cultural Consumption.

The Cultural Identity section highlights civilizational heritage and digital renewal, featuring immersive settings and interactive experiences.

Highlights include classic texts such as the Siku Quanshu, known in English as The Complete Library of the Four Treasuries, and digital innovations from Tianyige, a 16th-century library in Ningbo, which merges physical books with digital screens to enhance the modern value of traditional culture.

In the performance area, Unitree's robotic martial arts show and Zhejiang Conservatory of Music's Song Dynasty (960-1279)-inspired dance captivated audiences, demonstrating the harmony between tradition and innovation.

The Digital Culture section showcases cutting-edge technologies and smart devices. Versatile Media's AI-driven filming studio, equipped with a mechanical arm, allowed visitors to create personalized video clips, offering a unique interactive experience.

The Cultural Consumption section highlights trends in cultural consumption, featuring intangible cultural heritage crafts, folk culture, and cultural products. Yiwu International Trade Market showcased original toys and creative goods, blending traditional crafts with modern creativity.