The Zhejiang exhibition area at the 22nd China (Shenzhen) International Cultural Industries Fair. [Photo/China (Shenzhen) International Cultural Industries Fair]

Jiaxing in East China's Zhejiang province is presenting projects that integrate traditional culture with digital technology at the 22nd China (Shenzhen) International Cultural Industries Fair, running from May 21 to 25 in Shenzhen, Guangdong province, highlighting the city's growing role in culture-technology integration.

Jiaxing has brought six companies to the Zhejiang exhibition area, spanning AI music production, virtual humans, VR films, and traditional handicrafts.

At the city's exhibition area, traditional brands are showcased alongside technology companies, with centuries-old brush-making brand San Yuan Zhai demonstrating its traditional craftsmanship as visitors experience AI-powered music-creation tools developed by Tengyuan Jiayin (Jiaxing) Technology.

The city is developing a clear model by combining its strong foundation in the digital economy with cultural innovation while preserving Jiangnan (the area south of the lower reaches of the Yangtze River) heritage.