Quzhou in East China's Zhejiang province presented a mix of traditional craftsmanship and contemporary cultural products, including Kaihua and Longyou paper, Kaihua root carving, and trendy cultural products at the 22nd China (Shenzhen) International Cultural Industries Fair from May 21 to 25, exploring how historical culture can connect with modern society.

Kaihua paper, once used for imperial archives, drew attention for its role in restoring ancient books and preserving cultural relics. The traditional craft has also found new applications through modern technology and was recently used to create admission letters for Fudan University, linking historical craftsmanship with younger generations.

Kaihua paper. [Photo/The Information Office of Quzhou Municipal People's Government]

Longyou paper is designed for practical use in calligraphy and painting. Known for its durability and ink-absorption qualities, the paper continues to serve artists and writers, demonstrating how traditional craftsmanship can withstand market demand and everyday use.

Longyou paper. [Photo/The Information Office of Quzhou Municipal People's Government]

Quzhou also showcased Kaihua root carving works, which emphasize natural forms and minimal intervention by craftsmen. These exhibits reflect traditional Chinese ideas of harmony between humans and nature through artistic design.

A Kaihua root carving work. [Photo/The Information Office of Quzhou Municipal People's Government]

Another section featured collectible cards and trendy products inspired by Chinese classics and ink painting aesthetics, including Romance of the Three Kingdoms. By combining traditional cultural symbols with modern youth-oriented designs, the products attracted younger visitors and expanded the reach of traditional culture in contemporary markets.