The 2026 World Cup-related products are displayed in Yiwu International Trade Market. [Photo/IC]

This year, Jinhua in Zhejiang province has been helping its enterprises explore markets and boost orders by creating a diverse exhibition system that includes self-organized, overseas, and domestic exhibitions. From January to May, 65 delegations and 2,477 enterprises explored overseas markets, covering countries involved in the Belt and Road Initiative, RCEP member states, and emerging markets in Africa and Latin America.

In early June, the 2026 Jinhua Premium Products (Indonesia) Exhibition was held in Jakarta, with 13 enterprises from Jinhua participating to explore new opportunities in Southeast Asia.

Yongkang Xiaocheng Electric Appliance, specializing in electric tools, increased its brand visibility in markets like Africa and the Middle East through overseas exhibitions. "We engaged with nearly 120 potential buyers and secured several intention orders," said a company representative at the Indonesia exhibition.

On May 12, the 2026 Yiwu Fair Indonesia Exhibition kicked off this year's series of overseas exhibitions of China Yiwu International Commodities Fair, with 129 Yiwu enterprises participating. Additional exhibitions are planned in Brazil, Mexico, Thailand, South Korea, and Vietnam.

The 2026 Jinhua Key Business Exhibition Directory, released earlier this year, outlines plans to organize and support 153 key exhibition projects. Domestically, nearly 1,500 enterprises have been organized to major exhibitions like the 139th Canton Fair, setting a new benchmark in scale. Internationally, Jinhua Premium Products (Indonesia) Exhibitions have been held in Panama, Ethiopia, and Indonesia, alongside participation in over 30 key overseas exhibitions.