Huzhou in Zhejiang province is developing a diverse water recreation economy, with nearly 60 water-based tourism businesses offering more than 10 types of activities, including water parks, rafting, stream trekking, paddleboarding, bamboo rafting, and sailing.

The city's approach has shifted from seasonal attractions to year-round experiences. Indoor water parks extend activities beyond summer, night rafting adds new excitement after sunset, and family-oriented facilities make water recreation accessible to visitors of all ages.

In Nanxun ancient town, Ditang Waterfront Street has become a popular summer attraction, where shallow water flowing over stone paths creates a family-friendly experience. At the nearby Jiawutang Street, water buses, paddleboards, and kayaks have brought new life to traditional waterways.

Visitors take part in a rafting activity at a scenic spot in Huzhou. [Photo/Tide News]

Water tourism is also becoming a way to increase rural incomes. In Anji county, the 2.8-kilometer Shenxi Canyon rafting route employs more than 200 people during peak season.

In Anji's Tongshan village, a water ecological asset reform project granted a 15-year operating right for a reservoir and downstream waterways, creating a rafting attraction and providing the village collective with guaranteed annual income of 1.8 million yuan ($266,799).

Huzhou is also strengthening safety and ecological management. The city has introduced regulations covering safety supervision of emerging tourism activities, while projects are required to protect water resources and maintain ecological balance.