An aerial view of Jiaxing Fruit Market in Zhejiang province. [Photo/Tide News]

Jiaxing Fruit Market in Zhejiang province is developing a global fruit trading park to broaden services beyond traditional wholesaling. The project has an estimated investment of more than 1.6 billion yuan ($239.84 million).

In 2025, imported fruit transactions at the market reached 30 billion yuan, up 6.5 percent year-on-year. The Haiguangxing Premium Fruit Trading Center within the market serves as East China's largest tropical fruit distribution hub.

The park will feature an intelligent ripening center for imported bananas, mangoes, and avocados, along with facilities for fresh-cut fruit processing, livestreaming, and logistics. The market's existing fresh-cut facilities handle up to 20,000 orders daily, supplying retailers including Sam's Club, Freshippo, and RT-Mart.

Jiaxing also plans to leverage international cargo routes and fruit inspection facilities at Jiaxing Nanhu Airport to improve cross-border distribution. Meanwhile, the opening of the Kunming Haiguangxing Fruit Market in April is expected to strengthen links between eastern and western China, creating a distribution network connecting Southeast Asia with domestic markets. 

After more than 30 years of development, the market is now working toward its 100 billion yuan target, following total transactions of 62.1 billion yuan in 2025.