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A player representing Zhuji goes for a layup against defenders during a Zhejiang City Basketball League game in Zhuji, Shaoxing, on July 6. [Photo/Shaoxing News]

Since the opening of this year's Zhejiang Provincial City Basketball League, or "ZheBA", Shaoxing has integrated catering, accommodation, and tourism resources to boost game-day and surrounding-day consumption.

During Shaoxing's home games, spectators can use their ticket stubs to receive exclusive discounts at participating merchants, valid on the day of the game and two days before and after.

In the automotive sector, individual consumers who purchase a vehicle at designated outlets during the promotional period are eligible to receive two complimentary home-game tickets for the Shaoxing team.

According to the municipal bureau of commerce, preliminary data show that nearly 70,000 spectators attended the Shaoxing division's preliminary matches. Over 60 million yuan ($8.3 million) in consumer vouchers were distributed.

Officials said that the league has become more than just a sporting event — it now serves as a platform for urban lifestyle promotion, helping local businesses benefit from the growing popularity of grassroots basketball.

Zhejiang's premier amateur basketball event runs from July to February and features teams from all 90 county-level divisions across the province.