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Rapeseed flowers in full bloom in Quangang village, Shengzhou, Shaoxing. [Photo/Tide News]

A rapeseed flower cultural tourism season has kicked off in Shengzhou, a county-level city in Shaoxing, drawing visitors to the terraced fields of Quangang village in Xiawang town. The layered blossoms set against green hills and the ancient village create a picturesque rural landscape.

The event integrates the local customs such as Yueju Opera performances, cheongsam shows, and traditional dragon dances, offering visitors an immersive experience. A bustling fair nearby showcases local specialties including Quangang Huibai tea, Zhangjiatian rice, and Xiawang rice cakes.

Xiawang town plans to further harness its cultural tourism resources and scenic attractions to boost rural vitalization.