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The former WHITE Milano exhibition site. [Photo/Keqiao Media Group]

A group of textile companies from Keqiao district in Shaoxing, Zhejiang province, will make their debut at WHITE Milano, a major international trade show held during Milan Fashion Week, from Sept 24 to 27.

For the first time, the event will feature a dedicated Keqiao Pavilion, bringing together 10 leading local fabric companies and designer brands to showcase the creativity and supply-chain strengths of Keqiao's textile industry.

Located in Milan's Tortona fashion district, WHITE Milano connects emerging designers, independent brands, and professional buyers from around the world. The Keqiao Pavilion will showcase fabrics through ready-to-wear collections, allowing international buyers to experience their texture, design, and versatility firsthand.

Participating brands include creative fabric makers, original womenswear labels, traditional Chinese fashion brands, and independent fabric brands, reflecting Keqiao's shift from textile manufacturing to fashion creation.

Establishing Keqiao Pavilion is part of Keqiao's efforts to internationalize and upgrade its textile and fashion industry. By connecting local companies with global fashion weeks and professional trade shows, the district aims to strengthen its presence in the international fashion supply chain and showcase the advantages of quality fabrics made in Keqiao.