The tourism promotional event in Qingtian county of Lishui, Zhejiang province, on Nov 14. [Photo/Tide News]

Qingtian county in Lishui, Zhejiang province, held a tourism promotional event on Nov 14, presenting the county's unique lifestyle and tourism resources to local influencers and international guests through a blend of magic shows, music, and coffee aromas.

A new inbound tourism initiative was launched, offering exclusive benefits and curated travel routes.

The policy provides substantial advantages for inbound tourists, including free airport transfers, complimentary access to all 4A-level scenic spots and museums, a 200-yuan ($28.15) accommodation and dining voucher, and 50 percent discounts on cultural and sports activities. University students, journalists, and non-local visitors can apply for the 200-yuan voucher.

The county also introduced seven specially designed tour routes, allowing visitors to fully experience the county's distinctive charm through different themes and perspectives.

In recent years, Qingtian has utilized its heritage as a hometown of overseas Chinese to develop unique sectors, including Western cuisine, coffee culture, stone carving arts, and agricultural heritage studies.

By establishing an international tourism service system and organizing high-profile promotional events, it has transformed its tourism industry into a model with international recognition.

Looking ahead, Qingtian will continue to enhance its tourism offerings and service standards, aiming to become a leading cultural and tourism destination.