Lishui tourism promotion event in Guangzhou, Guangdong province. [Photo/Tide News]

Lishui in Zhejiang province held tourism promotion events in cities including Shenzhen and Foshan from Dec 9 to 12, targeting the Guangdong-Hong Kong-Macao Greater Bay Area.

The campaign aimed to attract visitors and deepen regional cooperation by utilizing direct flight links that facilitate convenient travel.

The events engaged travel agencies, media, and influencers, forming a multilevel promotional network that highlighted Lishui's rich natural and cultural resources, which include more than 4,100 cultural and tourism sites, world-class heritage items, and numerous traditional villages.

Tailored presentations addressed each city's unique market. Shenzhen's session focused on innovative tourism products that blend ecological appeal with trendy experiences, such as industrial heritage revitalization and themed interactive tours, catering to young professionals and families.

While in Foshan, promotions emphasized wellness travel and ancient village stays, drawing on local cultural traditions to explore potential collaborative itineraries.

For Guangzhou, a longstanding partner, the focus was on Lishui's relaxed holiday atmosphere, immersive cultural experiences, and diverse outdoor activities, reinforcing existing tourist exchange ties.

Several visitor cooperation agreements were also signed, which are expected to attract more than 3,000 tourists to Lishui. These activities strengthened partnerships and reinforced Lishui's image as a mountain leisure destination.