The first overseas marketing center for Anji-made chairs opened in Dubai on Dec 13, marking a significant milestone for the chair industry of Anji county in Huzhou, East China's Zhejiang province.

The opening ceremony coincided with the third China Anji Furniture Middle East (Dubai) Promotion Conference.

Jointly established by Anji County Industrial Investment Group and Zhejiang Daqian Trade Import and Export Company, the Dubai marketing center combines display, marketing, and service functions.

Spanning 500 square meters, it showcases a range of Anji furniture products, including office chairs, sofas, and desks, with over 10 enterprises such as Henglin Home Furnishings and Zhejiang UE Furniture already on board.

The first overseas marketing center for Anji-made chairs opens in Dubai. [Photo/WeChat account: anjifb]

Anji's green furniture industry features a robust cluster with over 1,700 enterprises and an industry value totaling 50 billion yuan ($7.09 billion). Anji-made chairs account for one-third of China's domestic market and half of its exports, making it the largest chair production base in China and the leading global hub for the R&D and manufacturing of office chairs.

Anji furniture entered the United Arab Emirates market in 2004. Now, over 30 Anji enterprises operate in the UAE, serving as a crucial link for Anji's global outreach.

Since 2023, Anji county has been hosting annual furniture industry promotion conferences in the Middle East, establishing partnerships with local buyers and supermarkets to secure orders. By October this year, Anji's exports to the Middle East totaled 1.74 billion yuan, up 12.6 percent year-on-year.

On Dec 17, Anji will open its first African marketing center for Anji's chairs in Johannesburg, South Africa.