Lishui is set to launch a series of tourism activities for the upcoming New Year and Spring Festival holidays. The campaign, running from Dec 31 until the Spring Festival holiday, will feature over 100 events across the city, blending traditional customs with modern celebrations.

The scenery of Lishui, Zhejiang province. [Photo/Tide News]

A music carnival at Adventure Island Water Park on Dec 31 will feature bands, dances, and intangible cultural heritage performances, alongside a themed market offering local food and crafts.

During the New Year holiday, the East China Medicinal Botanical Garden will host a straw art festival, while cultural venues in the city will hold concerts, street performances, and heritage exhibitions.

From Jan 30, a Spring Festival-themed week will commence, featuring traditional opera, a special Spring Festival goods fair showcasing local products, calligraphy sessions, and a festive parade. A highlight will be the traditional Lishui feast, which brings together chefs from across the city.

Traditional Lishui cuisine. [Photo/Tide News]

Beyond the urban center, each county will host unique events. For example, Qingtian will blend European style with local culture, while Longquan's creative block will hold a multi-day Spring Festival event.

In February, the Xiandu Scenic Area in Jinyun will offer immersive experiences, the Yunhe rice terraces will feature traditional performances, and Songyang's ancient street will host cultural exhibitions.

To enhance the visitor experience, Lishui has also designed three themed overnight itineraries focused on wellness, traditional customs, and intangible cultural heritage.