The Jinhua Fruit Wholesale Market in Jinhua, Zhejiang province, is bustling with activity as Spring Festival approaches. Stalls brim with a wide variety of fruits as delivery vehicles continuously arrive, with customers eagerly selecting from the abundant offerings, resulting in brisk trading.

Fruit sales have reached a seasonal peak ahead of the upcoming festival, with the market averaging 10,800 metric tons per day and 116 million yuan ($16.78 million) in transaction value, up 4.9 percent and 6.4 percent from the same period last year.

The Yiwu Fruit Market in Jinhua bustles with activity ahead of Spring Festival. [Photo/Tide News]

The Yiwu Fruit Market in Yiwu, a county-level city in Jinhua, is also experiencing a surge in sales, with seasonal and imported fruits such as apples, clementines, longans, durians, and cherries in high demand.

Since Jan 19, this year's start of the 12th and final month in the Chinese calendar, the Yiwu Fruit Market has entered its peak purchasing season, becoming well stocked with a wide variety of fresh fruits.

The selection of Yiwu as a sub-venue for China Central Television's 2026 Spring Festival Gala has also further boosted the market's foot traffic, creating a festive atmosphere filled with the Spring Festival spirit.