Jiaxing's tourism market recorded strong growth during the Qingming Festival holiday from April 4 to 6, with over 1.6 million visits in the first two days, driven by the spring scenery and diverse cultural activities.

The city received 535,600 visits on April 4, up 11.42 percent year-on-year, followed by 1.08 million visits on April 5, up 23.21 percent.

Central urban areas remained the main draw, with the South Lake Tourist Area and surrounding sites attracting 364,000 visits in two days. A provincial soccer league match held in Jiaxing also drew nearly 30,000 spectators.

Ancient towns continued to perform strongly, with Xitang recording 102,700 visits and Wuzhen 64,100. 

Rural tourism saw rapid growth, with 113 village-level scenic spots receiving 528,200 visits from April 4 to 5, up 24.83 percent, while revenue rose 54.23 percent to about 13.24 million yuan ($1.92 million).

New leisure activities like camping, fruit picking, and outdoor sports also became popular, as water sports and eco-parks in Haining drew large crowds, and rural spots in Pinghu and Jiashan experienced steady tourist inflows.