The 2026 FIFA World Cup in Canada, Mexico and the United States will run from June 11 to July 19. While the action has yet to begin on the pitch, Yiwu has already moved into World Cup mode. Reports show that tournament-related orders started arriving in the city as early as May and June last year. Customs data show that Yiwu's exports of sporting goods and equipment reached 2.34 billion yuan in the first two months of this year, up 38.5 percent year on year.