Yiwu Selection Brand Collection Store 2.0 attracts crowds on its opening day. [Photo/Tide News]

The Yiwu Selection Brand Collection Store 2.0 opened on May 10 in Yiwu, a county-level city of Jinhua, Zhejiang province, drawing global buyers' attention.

This version features an expansive 860-square-meter showroom with six themed areas, offering a comprehensive platform for product selection, scenario displays, precise matchmaking, global fulfillment, and brand promotion.

He Lihong, president of the Yiwu Brand Association, highlighted the store's evolution from a "product-selling store" to a "platform providing all-channel trade solutions", saying, "We've designed a warehouse-style setting with flexible spaces, integrating wholesale, retail, e-commerce distribution, display, and live streaming."

The 2.0 version caters to the needs of cross-border e-commerce and live-streaming economies, enhancing space utilization, reducing costs, and boosting sales.

Liu Aoxiang, a young entrepreneur from Jiangxi province, introduced his high-end telescope brand, "Jialike," to the store, hoping to reach overseas markets. Liu said that this collection store attracts more targeted customers, emphasizing its ability to increase brand value.

The new model also appeals to global buyers, offering a one-stop shop for high-quality, branded products.

Since 2024, the Yiwu Brand Association has expanded the Yiwu Selection network to 11 countries, including Kenya, South Korea, and Argentina.

Yiwu Selection has become a key driver for Yiwu's global branding, connecting Chinese brands with international markets and showcasing their strength and appeal.