The 2026 World Brand Moganshan Conference venue. [Photo/WeChat account: deqingfabu]

The 2026 World Brand Moganshan Conference opened on May 10 in Deqing county, Huzhou, East China's Zhejiang province, gathering government officials and representatives from domestic and international enterprises, academic institutions, and industry associations to explore brand development, promote the high-quality growth of Chinese brands, and foster global brand exchanges.

Since its inception in 2023, this annual event has become a staple in Deqing every May, gradually reshaping perceptions of the county. Deqing is now recognized not just as a geographical location, and Moganshan is more than a summer retreat; together, they have emerged as a new stage for global brand dialogue and resource matchmaking.

Deqing's brand initiatives — from local tourism slogan "Deqing: Let the Heart Vacation" to rural cultural brands like "Village Karaoke" and "Village Cafe", alongside local technology and industry brands — have invigorated the county's development and enhanced its visibility and influence.

The conference provides an efficient platform for dialogue and exchange. Activities including the AI Thought Exchange and Technology Brand Innovation Forum offer insights into technological advancements, while the Cultural and Tourism High-Quality Development Conference facilitates resource connections.

For local companies like OSM and TUBAO, the conference offers opportunities to connect with global resources and expand their global footprint.

This year's event is more open, with free public access to brand exhibitions. A wide range of activities, including intangible cultural heritage showcases and tech exhibitions, allows attendees to experience cutting-edge trends and the profound impact of brands on daily life.