Musicians perform as international buyers watch a FIFA World Cup match on an outdoor screen at the Yiwu International Trade Market in Yiwu, Zhejiang province, on June 21. [Photo/Tide News]

The Yiwu International Trade Market turned into a site for watching World Cup matches on June 21, drawing international buyers into a festive night of soccer, food, and business exchange.

On a giant high-definition screen, intense action on the pitch drew cheers from the stands. Below the screen, buyers from Iran, Pakistan, Morocco, Colombia, and other countries waved flags, clapped, and celebrated as the smell of barbecue mixed with languages from around the world.

International buyers from different countries gather to watch a FIFA World Cup match at the Yiwu International Trade Market in Yiwu, Zhejiang province, on June 21. [Photo/Tide News]

As a major distribution platform for imported goods in Yiwu, the market has turned open public spaces into scenes of cross-cultural exchange. Around the square, imported goods displays featured consumer products from different countries, adding a commercial backdrop to the crowd gathered for the match.

The event linked the trade resources of the market's five districts with global sports enthusiasm, offering buyers a relaxed setting for business matchmaking.